News

Time

14:00-16:30

Thursday, September 3, 2026

Venue

HUI YE LAW FIRM

8F, ONE Shanghai, 299 Shimen 1st Road, Jing’an District, Shanghai

Hosted By

Retail and Consumer Professional Committee of Hui Ye Law Firm

GIC Group

Agenda 

14:15-14:30 Sign-in

14:30-16:00 Keynote Speech: Advertising Compliance Risks in New Marketing Scenarios

1. Developments in the Legal Framework for Advertising

2. Compliance in Livestreaming E-Commerce

3. Fine Print Advertising Compliance

4. Product Review Advertising Compliance

16:00-16:30 Coffee Break & Networking

16:30 End of Event

Speaker

Cheng SHEN is a Partner at Hui Ye Law Firm with extensive experience advising foreign-invested and private enterprises. He has been recognized by ALB, The Legal 500, LEGALBAND, China Business Law Journal and other leading legal publications. His recognitions include Legal Elite in Dispute Resolution, Top Lawyers in Dispute Resolution (Litigation), Brand Lawyer in Dispute Resolution, Brand Lawyer in Competition Law, China Top 15 Retail and Consumer Lawyers, Top 15 Compliance Lawyers, and Top 20 New Economy Lawyers, among others.

Mr. SHEN also serves as a practice mentor, adjunct lecturer or visiting professor at several universities and research institutions, including East China University of Political Science and Law. He is a member of the "Dingxin Legal Talent Pool" established by the Shanghai Municipal Bureau of Justice, a member of the Antitrust and Anti-Unfair Competition Committee of the Shanghai Bar Association, a Council Member of the Alumni Association of the School of International Law at East China University of Political Science and Law, a Knowledge Officer of the Shanghai International Legal Services Hub, and a columnist for Wolters Kluwer.

Mr. SHEN has published academic papers in journals including Science Technology and Law and Shenzhen Legal Science. He has also authored more than 200 practical legal articles and delivered more than 100 legal training sessions. He contributed to the Shanghai Bar Association's Practical Compliance Guidelines for Advertising Disclaimer Statements (2026)(《广告提示性用语合规业务操作指引（2026）》).

Mr. SHEN has authored or co-authored five practical manuals and reports, including Legal Practice Manual for the Humanoid Robotics Industry (《人形机器人产业法律实务手册》), Practical Q&A Guide to Advertising Compliance (《广告合规实务问答手册》), Practical Guide to Live-streaming Compliance (《直播合规实务指南》), and Practical Guide to Distribution Agreements (《经销协议法律实务指南》). He has provided ongoing legal services to dozens of Fortune Global 500 companies.

Registration Method 

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